Marketing management, consulting and analytics for SMEs.

Ongoing management of online marketing

For businesses that want to acquire customers consistently and need someone responsible for running, analysing and developing their marketing.

I tailor the scope to your business:

• I analyse past activities, data and how enquiries are handled,
• I prepare a plan and organise accounts and tools,
• I run Google Ads and Meta Ads campaigns,
• I manage Facebook and Instagram activity,
• I carry out SEO work, including AI-assisted search,
• I design automations that connect marketing with enquiry handling and sales,
• I test ads and messaging, and monitor the budget and traffic quality,
• I check conversion tracking and regularly present results, findings and recommendations.

An initial diagnosis and action plan are part of the engagement. You do not need to buy a separate audit first. I determine the channels, scope, team and fee after learning about your business, budget and current situation. We work together toward the goals agreed at the start.

One-off consultation consultation

For business owners and marketing leads with a specific problem, a decision to make or current activities to review.

We can discuss:

• Google Ads and Meta Ads campaigns,
• which promotional channels to choose,
• a proposal prepared by an agency,
• the results of current activities,
• your website or landing page,
• analytics and conversion tracking,
• the order of next steps.

Before the meeting, you send me a brief description and relevant materials. I review them, and then we meet online for 75 minutes. Afterwards, you receive a short summary of the findings and specific next steps.

PLN 950 net / consultation

Ongoing consulting support

For businesses that handle marketing themselves, use an agency or have an in-house employee but need regular outside input.

The monthly engagement includes:

• two online consulting meetings,
• review of data and materials before the meetings,
• help setting priorities,
• assessment of ideas, campaigns and supplier proposals,
• a list of actions for the next period,
• limited support between meetings.

I help you evaluate results and make decisions before spending more money. In this option, I do not take over the day-to-day execution of all activities.

from PLN 2,400 net / month

Minimum engagement: 3 months.

GA4, GTM and conversion tracking

For businesses running campaigns or other marketing activities that are unsure whether their data is collected correctly.

I can prepare and implement:

• Google Analytics 4 and Google Tag Manager,
• tracking for forms, calls and purchases,
• connections to Google Ads and Meta Ads,
• events that matter to your business,
• tracking validation tests,
• an organised setup and basic documentation.

First, we identify which user actions matter. Then I define the scope, implement tracking and test that it works. The cost depends on the website, systems and number of events.